Because doing SEO without tools is like cooking without knives… If you’re here, it’s because you know that SEO in 2025 is not just about keywords and links. The game has evolved, and with it, so have the SEO tools in 2025. From AI-powered analytics platforms, to tools to improve user experience, what was once optional is now crucial.
That’s why we’ve put together a comprehensive, real and up-to-date guide to the 50 best SEO tools in 2025. We’ll tell you what each one does, why you should have it in your kit and how it can help you climb the rankings (without blowing your mind).
Join us and discover how to become an SEO cracker!
What has changed in SEO and why do you need new tools?
Spoiler: All.
In 2025, changes in Google’s algorithm, the rise of voice search, generative AI and the obsession with user experience have redefined the rules of the game. If in 2020 you could rank with a good web architecture and a little link building… today you need real-time data, predictive intelligence and a lot of automation.
This is where SEO tools come into play. They are no longer an aid. They are an extension of your brain (and sometimes, they overtake it).
The best SEO tools in 2025
🔍 Keyword Research
These tools are your compass. Without them, you are navigating in the dark:
- SemrushUnbeatable in data depth. Ideal for keyword research and competitive analysis.
- Ahrefs: The king of backlink + powerful keyword explorer.
- Keyword InsightsAutomatic keyword clustering. Brutal for designing the architecture of your site.
- AnswerThePublic: Still ideal for understanding search intentions.
- Google Keyword Planner: Free and useful if you know how to use it. Now integrated in the Google Ads platform.
- LowFruitsFind easy keywords with low competition. Perfect for niche projects.
🧱 SEO On Page and Advanced Techniques
Optimizing without measuring is like launching a campaign without knowing if it converts:
- Screaming Frog SEO Spider: Analyzes complete sites. Speed, structure, errors… it catches everything.
- Sitebulb: More visual alternative to Screaming Frog. Very useful for auditing large portals.
- Surfer SEO: Tells you what you must have in your content to compete. Real-time SERP analysis.
- PageSpeed Insights : Measures web speed and performance.
- WoorankQuick and practical review of technical aspects.
📈 Analysis and Tracking
The key to a good SEO strategy is in the data. These tools give you insights to make real decisions:
- Google Search Console: Essential. It tells you how Google sees your website.
- Google Analytics 4 (GA4): To understand what’s going on inside your website.
- SEOBOX: Spanish SEO hardware that measures CTR, rankings and local visibility.
- SistrixSistrix: Ideal for tracking visibility, especially in media and large portals.
🔗 Link Building
Good link building is still the secret weapon of many websites… but only if it’s done right.
- Ahrefs / Semrush: Analysis of backlinks and opportunities.
- Hunter.io: To find prospect emails and do outreach.
- BuzzStreamLink campaign management.
- Linkody: Backlink monitoring.
- MajesticOld but still useful for its Trust Flow and Citation Flow.
Pro tip: Do link building according to your niche average to avoid Google penalties.
🤖 AI and Programmatic SEO
SEO and Artificial Intelligence are now best friends. And if you’re not using AI, you’re falling behind:
- ChatGPT + Web Browsing: For writing, summarizing content and more.
- Phrase.io: Create optimized content with AI.
- Jasper: Long-form content writer with AI.
- InLinksAutomates internal linking with NLP.
- MarketMuseMarketMuse: Plan your content at a strategic level.
What about SEO tools for large portals?
Not all SEO is the same. Working with a marketplace or a portal with millions of URLs is another planet. Tools must be scalable, and that’s where they come in:
- BigQuery + Looker Studio: For dashboards and massive analysis.
- SQL for SEO: Essential for technical SEOs who handle databases.
- GSC + Server logs: If you don’t analyze logs, you are ignoring a gold mine.
- Search Console API: To export data and avoid interface limitations.
Other lesser-known but very powerful gems
- Fatrank: Free plugin to know positions by keyword.
- Thruuu: Analyzes the top 10 Google results and shows you insights to optimize.
- Outranking.io: Automatic planning and drafting with AI.
- Detailed SEO ExtensionAnalyze any page with one click.
- Keyword SurferChrome extension to see volume and CPC without leaving Google.
How to choose the SEO tools you need?
Here are some agency tips:
- Define your objectives: Do you need visibility, do you need sales, do you need to capture more leads?
- Adapt your stack to your project: You don’t need all 50 if your website has 12 URLs.
- Don’t get married to just one: Each tool has its strengths.
- Assess your level of expertise: Some require technical knowledge (SQL, logs, JS rendering).
Now what? How can you get started?
- Bookmark this post (you’ll be back and you know it). 😜
- Choose at least 5 tools and start testing them now.
- Would you prefer us to do it for you? 👉 At Bībe Agency we can audit your website and set up the perfect strategy for your project. 💼
