{"id":9363,"date":"2025-09-10T10:36:41","date_gmt":"2025-09-10T08:36:41","guid":{"rendered":"https:\/\/bibeagency.com\/blog\/?p=9363"},"modified":"2025-10-31T12:35:30","modified_gmt":"2025-10-31T11:35:30","slug":"google-my-business-crear-configurar-tu-cuenta","status":"publish","type":"post","link":"https:\/\/bibeagency.com\/blog\/google-my-business-crear-configurar-tu-cuenta\/","title":{"rendered":"Google My Business: C\u00f3mo crear y configurar tu cuenta"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h4>Tabla de contenidos<\/h4><ul><li><a href=\"#h-que-es-google-my-business\" data-level=\"2\">\u00bfQu\u00e9 es Google My Business?<\/a><\/li><li><a href=\"#h-para-que-sirve-google-my-business\" data-level=\"2\">\u00bfPara qu\u00e9 sirve Google My Business?<\/a><\/li><li><a href=\"#h-como-ayuda-el-perfil-de-empresa-a-los-negocios-locales-y-pymes\" data-level=\"2\">C\u00f3mo ayuda el perfil de empresa a los negocios locales y pymes<\/a><\/li><li><a href=\"#h-principales-funciones-de-google-my-business-para-las-empresas\" data-level=\"2\">Principales funciones de Google My Business para las empresas<\/a><ul><li><a href=\"#h-publicar-informacion-de-contacto-y-horarios\" data-level=\"3\">\ud83d\udcdd Publicar informaci\u00f3n de contacto y horarios<\/a><\/li><li><a href=\"#h-aparecer-en-google-maps\" data-level=\"3\">\ud83d\uddfa\ufe0f Aparecer en Google Maps<\/a><\/li><li><a href=\"#h-funcionalidades-de-interaccion-con-los-clientes\" data-level=\"3\">\ud83d\udcac Funcionalidades de interacci\u00f3n con los clientes<\/a><\/li><li><a href=\"#h-estadisticas-y-analisis\" data-level=\"3\">\ud83d\udcca Estad\u00edsticas y an\u00e1lisis<\/a><\/li><\/ul><\/li><li><a href=\"#h-como-crear-y-configurar-tu-perfil-de-empresa-en-google-my-business\" data-level=\"2\">\u00bfC\u00f3mo crear y configurar tu perfil de empresa en Google My Business?<\/a><ul><li><a href=\"#h-registro-en-google-my-business\" data-level=\"3\">\u2705 Registro en Google My Business<\/a><\/li><li><a href=\"#h-verificacion-de-la-cuenta\" data-level=\"3\">\ud83d\udd10 Verificaci\u00f3n de la cuenta<\/a><\/li><li><a href=\"#h-configuracion-basica-del-perfil-de-empresa\" data-level=\"3\">\u2699\ufe0f Configuraci\u00f3n b\u00e1sica del perfil de empresa<\/a><\/li><\/ul><\/li><li><a href=\"#h-optimiza-tu-perfil-de-google-my-business-de-forma-avanzada\" data-level=\"2\">\ud83d\udd27 Optimiza tu perfil de Google My Business de forma avanzada<\/a><ul><li><a href=\"#h-sube-contenido-visual-de-calidad\" data-level=\"3\">\ud83d\udcf7 Sube contenido visual de calidad<\/a><\/li><li><a href=\"#h-publica-entradas-en-tu-perfil-posts\" data-level=\"3\">\ud83d\udcda Publica entradas en tu perfil (Posts)<\/a><\/li><li><a href=\"#h-gestiona-las-resenas-de-forma-estrategica\" data-level=\"3\">\u2b50 Gestiona las rese\u00f1as de forma estrat\u00e9gica<\/a><\/li><li><a href=\"#h-utiliza-categorias-y-atributos-relevantes\" data-level=\"3\">\ud83d\udd0d Utiliza categor\u00edas y atributos relevantes<\/a><\/li><li><a href=\"#h-mide-y-mejora-con-datos\" data-level=\"3\">\ud83d\udcc8 Mide y mejora con datos<\/a><\/li><\/ul><\/li><li><a href=\"#h-conclusion\" data-level=\"2\">\u2705 Conclusi\u00f3n<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-que-es-google-my-business\">\u00bfQu\u00e9 es Google My Business?<\/h2>\n\n\n\n<p><strong>Google My Business<\/strong> (ahora llamado <strong>Perfil de Empresa en Google<\/strong>) es una herramienta gratuita que permite a empresas, marcas, organizaciones y comercios gestionar su presencia online en Google, incluidos los resultados de b\u00fasqueda (Google Search) y Google Maps.<\/p>\n\n\n\n<p>Al crear un perfil, las empresas pueden ofrecer informaci\u00f3n clave como su ubicaci\u00f3n, horarios, n\u00famero de tel\u00e9fono, productos, servicios y m\u00e1s. Es uno de los pilares del SEO local.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\ud83d\udca1 Dato SEO: Google My Business es esencial para aparecer en el <em>Local Pack<\/em> de resultados, el famoso recuadro con mapa que aparece antes de los resultados org\u00e1nicos.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-para-que-sirve-google-my-business\">\u00bfPara qu\u00e9 sirve Google My Business?<\/h2>\n\n\n\n<p>La utilidad principal de Google My Business es mejorar la <strong>visibilidad online de negocios f\u00edsicos o locales<\/strong>, permiti\u00e9ndoles conectar directamente con clientes que realizan b\u00fasquedas cercanas como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201ccafeter\u00eda cerca de m\u00ed\u201d<\/li>\n\n\n\n<li>\u201cpeluquer\u00eda abierta ahora\u201d<\/li>\n\n\n\n<li>\u201cagencia de marketing en Madrid\u201d<\/li>\n<\/ul>\n\n\n\n<p>Adem\u00e1s, permite:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Publicar novedades, eventos, fotos y promociones.<\/li>\n\n\n\n<li>Recibir y responder rese\u00f1as de clientes.<\/li>\n\n\n\n<li>Obtener anal\u00edticas y datos de rendimiento.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-como-ayuda-el-perfil-de-empresa-a-los-negocios-locales-y-pymes\">C\u00f3mo ayuda el perfil de empresa a los negocios locales y pymes<\/h2>\n\n\n\n<p>El Perfil de Empresa es una palanca de crecimiento para cualquier pyme o negocio local porque:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Genera confianza<\/strong>: La visibilidad y las rese\u00f1as generan autoridad local.<\/li>\n\n\n\n<li><strong>Mejora el SEO local<\/strong>: Te posiciona mejor en b\u00fasquedas geolocalizadas.<\/li>\n\n\n\n<li><strong>Facilita el contacto<\/strong>: Botones directos de llamada, mensaje, c\u00f3mo llegar o visitar el sitio web.<\/li>\n\n\n\n<li><strong>Aumenta la conversi\u00f3n<\/strong>: Un perfil completo y optimizado convierte m\u00e1s visitas en clientes.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-principales-funciones-de-google-my-business-para-las-empresas\">Principales funciones de Google My Business para las empresas<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-publicar-informacion-de-contacto-y-horarios\">\ud83d\udcdd Publicar informaci\u00f3n de contacto y horarios<\/h3>\n\n\n\n<p>Puedes a\u00f1adir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tel\u00e9fono<\/li>\n\n\n\n<li>Web<\/li>\n\n\n\n<li>Direcci\u00f3n<\/li>\n\n\n\n<li>Horarios (incluidos d\u00edas festivos)<\/li>\n\n\n\n<li>Categor\u00edas del negocio<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Consejo SEO: Aseg\u00farate de que el NAP (Name, Address, Phone) sea id\u00e9ntico en todas tus plataformas.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-aparecer-en-google-maps\">\ud83d\uddfa\ufe0f Aparecer en Google Maps<\/h3>\n\n\n\n<p>Tener tu perfil bien configurado permite aparecer en Google Maps, una ventaja competitiva clave, sobre todo si est\u00e1s en zonas con alta competencia.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-funcionalidades-de-interaccion-con-los-clientes\">\ud83d\udcac Funcionalidades de interacci\u00f3n con los clientes<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Rese\u00f1as<\/strong>: Puedes recibir valoraciones de 1 a 5 estrellas con comentarios.<\/li>\n\n\n\n<li><strong>Preguntas y Respuestas<\/strong>: Los usuarios pueden preguntar sobre tu negocio, y t\u00fa (u otros usuarios) pueden responder.<\/li>\n\n\n\n<li><strong>Mensajes<\/strong>: Si los habilitas, puedes recibir mensajes directos desde el perfil.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-estadisticas-y-analisis\">\ud83d\udcca Estad\u00edsticas y an\u00e1lisis<\/h3>\n\n\n\n<p>Desde el panel de Google My Business puedes acceder a:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>N\u00famero de b\u00fasquedas en las que apareces.<\/li>\n\n\n\n<li>C\u00f3mo los usuarios interact\u00faan con tu ficha (llamadas, clics, etc.).<\/li>\n\n\n\n<li>Palabras clave por las que los usuarios encuentran tu negocio.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-como-crear-y-configurar-tu-perfil-de-empresa-en-google-my-business\">\u00bfC\u00f3mo crear y configurar tu perfil de empresa en Google My Business?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-registro-en-google-my-business\">\u2705 Registro en Google My Business<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Ve a <a>https:\/\/www.google.com\/intl\/es_es\/business\/<\/a><\/li>\n\n\n\n<li>Inicia sesi\u00f3n con una cuenta de Google.<\/li>\n\n\n\n<li>Haz clic en \u201cGestionar ahora\u201d y sigue el proceso de alta.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-verificacion-de-la-cuenta\">\ud83d\udd10 Verificaci\u00f3n de la cuenta<\/h3>\n\n\n\n<p>Una vez creado el perfil, deber\u00e1s <strong>verificar tu empresa<\/strong>. Google te dar\u00e1 varias opciones:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Postal (te env\u00edan una carta con c\u00f3digo)<\/li>\n\n\n\n<li>Tel\u00e9fono<\/li>\n\n\n\n<li>Email<\/li>\n\n\n\n<li>Verificaci\u00f3n instant\u00e1nea (solo para algunas categor\u00edas)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-configuracion-basica-del-perfil-de-empresa\">\u2699\ufe0f Configuraci\u00f3n b\u00e1sica del perfil de empresa<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-1-anade-una-descripcion-clara-y-directa\">1. \ud83d\udd8a\ufe0f A\u00f1ade una Descripci\u00f3n Clara y Directa<\/h4>\n\n\n\n<p>El apartado \u00abDescripci\u00f3n del negocio\u00bb debe incluir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Qu\u00e9 haces<\/li>\n\n\n\n<li>A qui\u00e9n te diriges<\/li>\n\n\n\n<li>Beneficios que aportas<\/li>\n<\/ul>\n\n\n\n<p><strong>Tip SEO<\/strong>: A\u00f1ade palabras clave locales de forma natural.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-2-configura-el-horario-de-atencion\">2. \ud83d\udd52 Configura el Horario de Atenci\u00f3n<\/h4>\n\n\n\n<p>Incluye:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Horario de apertura y cierre<\/li>\n\n\n\n<li>Horarios especiales (festivos, vacaciones)<br>Esto evitar\u00e1 rese\u00f1as negativas por clientes que llegaron y te encontraron cerrado.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-3-anade-la-direccion-y-o-el-area-de-servicio\">3. \ud83d\udccd A\u00f1ade la Direcci\u00f3n y\/o el \u00c1rea de Servicio<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Si tienes una tienda f\u00edsica, pon la direcci\u00f3n exacta.<\/li>\n\n\n\n<li>Si trabajas en un \u00e1rea (ej. servicios a domicilio), define la zona de cobertura.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-4-incluye-telefono-y-url-de-tu-web\">4. \u260e\ufe0f Incluye Tel\u00e9fono y URL de tu Web<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Usa un n\u00famero local si es posible.<\/li>\n\n\n\n<li>A\u00f1ade una URL <strong>trackeada con UTM<\/strong> para medir el tr\u00e1fico desde tu perfil.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-optimiza-tu-perfil-de-google-my-business-de-forma-avanzada\">\ud83d\udd27 Optimiza tu perfil de Google My Business de forma avanzada<\/h2>\n\n\n\n<p>Aqu\u00ed es donde realmente puedes <strong>marcar la diferencia<\/strong> y competir por los primeros puestos del Local Pack.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-sube-contenido-visual-de-calidad\">\ud83d\udcf7 Sube contenido visual de calidad<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fotos del negocio, productos, equipo, interior, exterior.<\/li>\n\n\n\n<li>V\u00eddeos cortos (m\u00e1ximo 30 segundos).<\/li>\n\n\n\n<li>Actual\u00edzalos con frecuencia.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-publica-entradas-en-tu-perfil-posts\">\ud83d\udcda Publica entradas en tu perfil (Posts)<\/h3>\n\n\n\n<p>Publica:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Novedades<\/li>\n\n\n\n<li>Promociones<\/li>\n\n\n\n<li>Eventos<\/li>\n\n\n\n<li>Productos destacados<\/li>\n<\/ul>\n\n\n\n<p>Estos posts aparecen en tu ficha y te ayudan a mantenerla activa.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-gestiona-las-resenas-de-forma-estrategica\">\u2b50 Gestiona las rese\u00f1as de forma estrat\u00e9gica<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Responde siempre, tanto a buenas como a malas.<\/li>\n\n\n\n<li>Agradece, soluciona, mejora.<\/li>\n<\/ul>\n\n\n\n<p><strong>Estrategia SEO<\/strong>: Las respuestas tambi\u00e9n se indexan, aprovecha para usar keywords relevantes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-utiliza-categorias-y-atributos-relevantes\">\ud83d\udd0d Utiliza categor\u00edas y atributos relevantes<\/h3>\n\n\n\n<p>Ej. \u201cTienda de ropa\u201d \u2192 categor\u00eda principal<br>Atributos: \u201cAccesible en silla de ruedas\u201d, \u201cSe aceptan pagos con tarjeta\u201d, etc.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-mide-y-mejora-con-datos\">\ud83d\udcc8 Mide y mejora con datos<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Usa las estad\u00edsticas de GMB.<\/li>\n\n\n\n<li>Conecta con Google Analytics para analizar el impacto en tr\u00e1fico y conversiones.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion\">\u2705 Conclusi\u00f3n<\/h2>\n\n\n\n<p>Tener tu ficha de <strong>Google My Business optimizada<\/strong> no solo mejora tu visibilidad local, sino que <strong>incrementa la confianza de los usuarios y multiplica las conversiones<\/strong>. Es una herramienta <strong>gratuita<\/strong>, potente y sencilla de usar que puede marcar un antes y un despu\u00e9s para tu negocio local o pyme.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Si todav\u00eda no tienes tu perfil configurado o quieres optimizarlo al m\u00e1ximo, en Bi.be podemos ayudarte con una estrategia local SEO a medida. \ud83d\ude09<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"\u00bfQu\u00e9 es Google My Business? Google My Business (ahora llamado Perfil de Empresa en Google) es una herramienta&hellip;","protected":false},"author":1,"featured_media":9368,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","footnotes":""},"categories":[1,5],"tags":[],"class_list":{"0":"post-9363","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"category-seo","9":"cs-entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Google My Business: C\u00f3mo crear y configurar tu cuenta<\/title>\n<meta name=\"description\" content=\"Aprende qu\u00e9 es Google My Business, c\u00f3mo optimizar tu perfil de empresa y mejora tu visibilidad local en Google Maps para atraer m\u00e1s clientes.\" 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